Priceline Pharmacy showcased launches from 64 brands, including 11 exclusives, to more than 200 media and influencers at its 11th bi-annual health and beauty tradeshow event this week, The Beauty Prescription Live in Sydney. The media breakfast and trade show highlighted brands such as Cake Haircare, Clear Skincare, Georgiemane, Good Dye Young, MPCosmetics, Revolution Beauty, Software Skin, Tanologist, and tbh Skincare; as well as new brands Dr. PawPaw and Polished London, available at more than 465 Priceline and Priceline Pharmacy stores around the country. Priceline pharmacist Amy Sabatini (pictured: below right) was inviting guests to understand their blood pressure, body composition, BMI, heart rate, heart age, and other conditions, at medically-certified Health Stations. Samantha Frost, Category Manager, Cosmetics, commented “we’re still crushing on a luminous complexion thanks to glowy primers and setting sprays and skinloving foundations, as we see more products with skincare benefits for hybrid solutions. “Pops of colour are having a renaissance, with bright eyeliners and vibrant eyeshadows ready to create fun summer looks. “Dewy cream blush formulas are everywhere, quick to apply on the go and perfect for a natural flowing finish,” Frost added. According to Priceline data shared at the Sydney event, one makeup product is sold every two seconds in its stores around the country. Liz Green, Category Manager, Skincare, shared, “key active ingredients commonly found in facial skincare routines, including hyaluronic acid, niacinamide and chemical exfoliants, and are transcending into body care”. Further, “headcare is the new haircare” and fragrances are moving to natural and sustainable ingredients, revealed Priceline. JG