Personal care brand Baresop has launched this month across 100+ Blooms The Chemist pharmacies, hoping to seize a growing market of conscientious consumers seeking sustainable health and wellness products across diverse categories within pharmacy. This strategic move was led by Baresop’s pharmacy distribution partner Alita Sales, as the brand looks to eliminate one billion singleuse plastic bottles from landfill by 2035, a release stated. This opportunity allows Baresop to launch its new product solution in the waterless category for pharmacy channels. According to recent Blooms data, nine in 10 consumers are more likely to purchase ethical products. Australian consumers are shifting their spending towards ranges like Baresop, which prioritise products with minimal or reduced plastic, and sustainable processes that reduce carbon emission and the water footprint.

Prisca Ongonga-Daehn, Founder and CEO of Baresop said, “Baresop is challenging the personal care space and leading a pathway for product innovations that impact our planet and shared humanity”. “The water footprints have recently moved to the forefront based on the climate-led warm weather in Europe and North America this northern summer and how this affects water resources and droughts,” she said. The brand’s Chief Commercial Officer Michael Bronfman added, “while there’s a subset of consumers who are apathetic, only a very small fraction of consumers are, like, ‘I don’t care’ or ‘I’m not doing anything because it’s too overwhelming to do anything’”. “Most consumers are on a spectrum, from people who are highly passionate and really educated, to people who are just trying to do better day in and day out across all demographics,” he concluded. JG