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DB champions diversity

8:45 am / hang

The winners of Australia’s leading diversity model search were revealed last week at an exclusive event at Hyde Hacienda in Sydney. “Designer Brands cosmetics is the number one community cosmetics brand for real, everyday people and our community was the inspiration behind the brand-new Designer Brands campaign,” said Amanda Connors CMO of Total Beauty Network, the company behind Designer Brands Cosmetics (pictured: DB cosmetics team). “‘I Design Me’ celebrates the wonderful diversity and authenticity of our customers and Australians more broadly and our beautiful winners are the perfect representation of that; we are so proud to have them star in our campaign,” Connors added. The ‘I Design Me’ campaign will roll out in Oct and includes digital advertising, PR and outdoor presence, the company stated. A range of new Designer Brands cosmetics were also launched at the Sydney event which was attended by Search ambassador Maria Thattill, her brother Dom Thattill who was emcee, as well as media and influencers. The winners will receive a modelling contract to star in the new DB cosmetics campaign. JG

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