Priceline Pharmacy Pakenham – the first-ever Priceline Pharmacy to open its doors in Australia – celebrated its 21st birthday at a new location over the weekend. The team has opened a new store down the road from its original location in Vic, boasting a refreshed store layout, new product ranges and a SiSU Health check station. Priceline Pharmacy was established in 2002 when pharmacists Andrew Rewell, Jeff Thom and Karen Dougall partnered with the retail chain Priceline to leverage its retail expertise into a pharmacy model. Since then, Priceline’s store network has grown to more than 470 stores nationwide, including over 390 pharmacies. Priceline Pharmacy General Manager, Customer Operations Cathi Scarce said, “the original opening of Priceline Pharmacy Pakenham was pivotal for both the Priceline brand and the pharmacy landscape.    

“Combining an established dispensary with a strong frontof-shop retail offering was the foundation for the Australian pharmacy model we know today,” Scarce added. Pakenham franchise partner Jeff Thom said he felt a sense of pride and achievement reflecting on the big milestone. “It’s incredible to see how established the Priceline brand and our pharmacy has become over the last 21 years with many of our customers with us for all that time.” The celebrations spanned four days with a store visit from Priceline Ambassador Chrissie Swan, followed by a family fun day on Sat including face painting, street entertainers, a petting zoo, in-store offers, raffles, mini makeovers and goodie bags for customers. JG Pictured: Priceline Ambassador Chrissie Swan with the Priceline Pharmacy Pakenham team.