Blackmores has announced that it has entered into a multi-year promotional partnership with the Hungry Jack’s National Basketball League (NBL) as a major partner. Commenced during NBL’s Blitz Week (16-22 Sep), the communityfocused partnership between Kirrin Holdings’ Blackmores and the NBL provides the company with the opportunity to make an ongoing impact in the community, “aligning with its purpose to empower the best of health in everyone, naturally”, a statement said. Blackmores CEO, Alastair Symington, explained, “we are delighted to join forces with the NBL as its dedication to excellence, teamwork and empowering individuals to achieve their full potential aligns seamlessly with our own values”. “We are confident this will be the beginning of a positive, mutually beneficial partnership that enhances our commitment to the health and wellbeing of NBL fans, consumers, our employees and people everywhere.” NBL’s CEO David Stevenson added, “this is Australia’s leading natural health company, and the addition of Blackmores significantly strengthens the League’s portfolio of partners as we build towards the start of the season this month”. NBL Chief Partnerships Officer, Lauren Hansen, commented “through its partnership, Blackmores will facilitate basketball coaching clinics around Australia”. “This program involves providing basketballs, raising donations to support community programs, and encouraging healthy lifestyles.” Blackmores’ sponsorship of the NBL includes employee engagement activities, community outreach and support, on-court branding, other promotions, as well as collaboration with current and previous athletes. Through these activities, Blackmores states it is determined to shepherd its master brand message, ‘Good Health Changes Everything’, while also reaching a captive audience of 3.52 million adults and children. Pictured: Alastair Symington and Lauren Hansen (in the centre) with NBL players. JG