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Priceline works fittingly for its sisters

8:36 am / hang

The Priceline Sisterhood Foundation has welcomed two new charity partners – Fitted for Work and SisterWorks. The charities join existing charity partners Perinatal Anxiety & Depression Australia and Raise and Motherless Daughters, all of whom support Australian women and their families. Fitted for Work helps women become work-ready, gain secure employment and experience success in their careers by supporting the development of practical skills, knowledge and self-esteem. SisterWorks supports migrant, refugee and asylum-seeker women in Australia to become economically empowered. Chair of the Priceline Sisterhood Foundation and Wesfarmers Health Managing Director Emily Amos said, “the Priceline Sisterhood Foundation partners with charities whose programs and services will be materially strengthened thanks to the funds they receive. “The Foundation is proud to bolster the support these charities offer Australian women from diverse backgrounds and, in turn, their families.” Fitted for Work Managing Director Donna de Zwart added, “this partnership will help Fitted for Work to grow our reach so that we can assist thousands more women in need across Australia”. SisterWorks CEO Ifrin Fittock remarked, “we are humbled and honoured to have been chosen”. “This partnership represents a coming together of shared goals to empower women and improve their lives.” The Sisterhood Foundation was established in 2011 and has raised over $8.57m since its inception. It raised $1.21m during the 2023 ‘Stand Up for the Sisterhood’ campaign with a charity comedy show (PD 22 Aug). The Foundation has also concluded its partnership with Dementia Australia, which it had supported for 13 years. JG

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